Study: Cannabis Users are Generally More Successful & Happy
Data firm BDS Analytics conducted a detailed survey of cannabis consumers living in California and Colorado and found that pot users tend to enjoy higher incomes and an overall higher satisfaction with life in general, reports Civilized.
In a report titled “Cannabis Consumers are Happy Campers,” BDS surveyed 2,000 California and Colorado adults, with a quota of 1,200 people who have used marijuana within the past six months.
“One theme that clearly emerges from the research is the overall healthy well-being of cannabis consumers… when compared to ‘acceptors’ (people who do not consume cannabis but might consider it) and ‘rejecters’ (people who do not consume cannabis and would not consider it),” the report reads.
Researchers found that the average annual household income among California cannabis consumers is $93,800, compared to $72,800 for ‘acceptors’ and $75,900 for ‘rejecters’ who would never consider using pot. 20 percent of cannabis consumers also hold master’s degrees, compared to 13 percent of ‘acceptors’ and 12 percent of ‘rejecters.’
The data also illustrates that pot consumers enjoy aspects of life such as nature, children, and volunteering at considerably higher rates than acceptors and rejecters.
“Cannabis consumers are far removed from the caricatures historically used to describe them,” said Linda Gilbert, head of the consumer research division at BDS Analytics. “In fact, positive lifestyle indicators like volunteering, socializing, satisfaction with life and enjoyment of exercise and the outdoors are highest among cannabis consumers, at least in Colorado and California.”